Instagram marketing strategies are a gateway to increasing traffic, generating leads, and enhancing customer engagement. If you’re still experiencing Instagram customer engagement issues, don’t worry – you’re in the right place.
followers on Instagram play an essential role, not only just a number. Followers on Instagram contribute as your community members. If your primary purpose is how to grow your Instagram account, you can easily increase your audience, sales, and engagement by following simple guides.
Strategies to Gain Real Followers on Instagram in 2025
In this article, let’s explore proven strategies; boost your online visibility and tell how to get followers on Instagram.
Add Your Location and Relevant Links
Adding your business location in the profile section can increase search results for local followers. It is crucial for brands that intend to target nearby audiences or those that want to drive more traffic to their physical stores and restaurants.
However, Instagram business accounts can add your website and social media links in their bio. It helps customers turn their followers into real traffic. When brands add links in their account bio, it is the only way to funnel social traffic to your website and promotions. Additionally, linking your website’s homepage is a good option but not ideal. Furthermore, you can add your landing page links to promote lead generation.
2. Create an Eye Catchy Instagram Feed
Recently, the Instagram page has become a resume, portfolio, and website all rolled into one. It’s not a big deal to be picture-perfect; a first impression is still important. To make your Instagram account feed creative, introduce yourself and write something persuasive about your brand personality, presenting a strong presence that attracts followers and taps into their interests.
3. Organize Stories as Highlights
To increase brand presence, always strive to create an engaging story that will remain on your profile forever. Instagram story highlights are also crucial for increasing followers on your page. Essentially, highlights are groups of stories that are organized on your profile, allowing you to arrange them by theme or topic, including FAQs, events, and tips. It can make it easy for users to find their relevant stories.
4. Use Relevant Hashtags
Top trending hashtags are the most common way to gain popularity and are still in use today. You need to use industry-relevant hashtags, which can be a great way to gain more followers on Instagram for free. Moreover, you can also use your own generated branded hashtags.
Furthermore, using relevant and trending instagram hashtags can help users discover your content, as Instagram followers can follow hashtags that interest them. It means hashtagged content shown in the feed of people who are not following your account. Instagram allows you to use up to 30 hashtags in an Instagram post.
5. Follow Relevant Accounts
When you start following more users on Instagram and interacting with them through insightful content, it increases the chances that they will check out your feed and consider following you back. Cohesion is a gateway to finding conversational influencers to follow and gain followers on Instagram.
6. Write Compelling Captions
Instagram is the top choice for Gen Z because it is a visual social media platform that allows for online shopping and idea generation. Adding appealing Instagram captions can increase organic reach and engagement on the Platform.
Here are a few top strategies that need to be followed for making engaging captions:
- Use the most familiar word fonts with a focus on KW inclusion
- Add a call to action button or ask FAQs
- always try to write human content
- Add value that intrigues
7. Design a Visually Appealing Instagram Grid
To maintain consistent content posting, you need to design aesthetically pleasing Instagram grid posts that are visually appealing. Alway creating posts that contain information helps you to boost more followers and look visually engaging. Both work together when you post it.
For instance, when a new user views your profile, you post content that should show them how to get more followers on Instagram and clicks.
8.Master Instagram SEO
If your Instagram content is not growing properly, how do they know what needs to follow?
Always try to understand how the Instagram algorithm works and follow the content strategy to get better results. Do proper research in keyword research and optimize your Instagram bio and content to show those keywords.
9. Go Live on Instagram
Instagram algorithms promote live sessions that engage your followers and help you get more followers on Instagram. It is an excellent source for increasing real-time engagement and projecting your brand image. However, in live streaming, celebrities and businesspeople can share their stories, telling the audience about organizations that last for 24 hours, allowing followers who missed out to catch up later.
For instance, you will host virtual events such as product launches, tutorials, or Q&A sessions. If you are running an e-commerce store, there might be opportunities for people to shop for your products in real-time.
10. Pin your Best Comments
Another important feature of how to grow Instagram followers is the ability to pin your comments on posts. Here is a simple strategic approach you can use as part of your social media strategy to increase the followers on Instagram.
- You need to pin your top comment to expand your caption beyond 2200 characters by adding a story in the comments section. It will enable you to create detailed storytelling that best reflects your business.
- Pin up your favorite comment from other users, especially since they are creating a lot of engagement.
Can Influencers help increase followers on Instagram?
If you’re interested in expanding your audience reach, collaborating with other influencers can help you gain more Instagram followers. People say collaboration is a great way to open doors to new audiences and build trust quickly.
Here are proven strategies that work to expand your reach with partnerships:
- Do some work with influencers in your niche.
- Always choose influencers that are similar to your brand.
- Using influencer marketing tools to get to know the best influencer to collaborate with.