Most successful companies today are using Instagram for business growth and to boost productivity. They have followed a strong Instagram marketing strategy to get maximum followers and interact with existing customers. They develop content regularly, run ad campaigns and sometimes engage with influencers. As a result of these strategies, they manage to get more out of Instagram and maintain their online presence on the platform. According to the stats, 70% of shoppers use Instagram for their next purchase
If you want to excel and find a modern solution for your business, we are here to assist you. In this article, we are going to talk about the details of Instagram for business accounts. We will cover everything from creating an Instagram business to growing your sales.
Let’s discuss and learn more about the process of creating an Instagram business profile and its benefits.
Benefits of Creating an Instagram Business Account
Instagram business accounts offer you the latest features and tools not available to individual users. Furthermore, it helps you unlock the true potential of using Instagram for your business or organization.
Credibility Boost
For instance, here the two Instagram profiles below are shown in the form of images; you will see major differences: Adding additional information makes your Instagram profile look professional and engages your audience in the best way. It also brings more trust to your Instagram account and adds credibility to your profile. The business profile has an additional button to send an email or view its shop.
In addition, you can also see their industry description under the business account. So you can say the additional detail boosts your Instagram profile and offers a professional look that engages the audience. This contributes to building the trust of avid Instagram users and continuously adds credibility to your profile.
Here is two profile which shows the key differences between optimized and un optimized business profiles:
Access to Instagram Analytics
One of the most significant benefits of business Instagram accounts is access to powerful Instagram analytics. Moreover, Instagram provides business accounts with a complete look at their profile performance. Your Instagram account insights help you to keep analyzing your audience reach, social media engagement, and follower data. It breaks down your audience demographics and follower growth over time.
Furthermore, Instagram overview insight provides you with post-specific data analysis. This is the optimal solution to know how people respond to your content and what strategies work best.
Use of Instagram Ads Options
To get the maximum benefits of Instagram advertising, you must use an Instagram business account. The meta ads manager is where you create and run ads for Facebook, Messenger, and Instagram. You must connect it to your Instagram business account to take full advantage of this exclusive feature.
Meta ads managers allow you to run ads in various formats and create high-quality targeted campaigns. Utilize creativity to improve your performance. However, you can also access the real-time insight and A/B testing tool to learn about the aspects of your Instagram ad campaign.
Accessible Features for Business Account
Business account users on Instagram are allowed to use several features to engage their audience better. Besides the contact button mentioned above, there are additional action buttons to include in your profile. You can include a button for the customers to book an appointment, make a reservation, or order food, whatever your business or industry offers.
Moreover, The action buttons are added to add more stickers to your Instagram stories. In addition, you can check your analytics insights when switching to a business account. It shows you insights regarding your content performance.
How to Set up an Instagram Business Account
Recently, there has been no option to set up an Instagram account for business directly. You have to first create a personal account, then switch to a business profile, and go to settings. Check out the quick step-by-step guide to learn how to create an Instagram business profile.
Step 1:
Log in to your Instagram account, go to your profile, and click the “edit profile” button below your profile picture.
Step 2:
you have to open the settings and click on “Switch to a business account.”
Step 3:
Click on Continue and select the category that best resonates with your business.
Step 4:
Choose whether to show the category on your profile and then hit the button “Done.”
Step 5:
On the next page, select ‘business” instead of “creator” account and hit the press on “NEXT.”
Step 6:
Review your contact information and add your official business email and contact information. Suppose your business has a physical location, such as an address. In that case, it is a great source to add credibility to your profile. This is for business organizations that want to enable a call button. For this purpose, it is important to include a phone number.
Step 7:
Tap on the next button. All processes are completed, and now an Instagram business account has been created to boost your business.
How to Optimize Your Instagram Account
Creating an Instagram account is the first step. If you intend to engage your target audience for business, your profile needs to be optimized to represent your brand. In this prospect optimization of your profile, use the below fields:
- Profile photo:
For Instagram Optimization best to use your brand logo as your profile image so people can easily identify your brand
- Name:
Make this your business name, identical to your brand’s other social media profiles.
- Username:.
The username should be your business name. Make sure that your username does not contain spaces.
- Pronouns: Using pronouns is optional, but you will only want to use them if you are the face of your business.
- Links: One of the best options to optimize an account is to include at least five clickable links. Most brands either use their websites or link to their trendy promotional pages. However, you can also use the link in the bio tool to link more than five pages.
- Bio: Your captivating Instagram biography is where you will draw the attention of other users. You can either describe what your business does, hype your website, and promote your brand motive.
- Page: You have to connect your Instagram business profile to your Facebook business page.
Contact Option:
Link all the best ways for customers to contact you, like phone, physical address, and phone.
- Category:
Choose the category that tells about your brand or product and service.
- Action buttons:
Add a call to action button on your Instagram profile, such as book now, reserve, and order food.
- Instagram Story Highlights:
You can create story highlights to help people easily find relevant information. however, categorize your highlights following the types of stories your brand typically creates.
Conclusion
If you want to start a business on Instagram, no worries. With an active and growing user base, Instagram has proven itself to be one of the determinants of social media marketing. For the brand’s visual story to tell and a desire to grow a base of real-time followers and customers, an option is still waiting on Instagram.
Still, looking for ways for your business to grow on Instagram? Look no further. A step by step guide will help you create an optimized Instagram business account to generate more leads.