If you want to grow your business, it’s best to try Instagram advertising. Through Instagram ads, you can promote your products and services to a broader reach. Instagram has 2 billion active users, with the average user scrolling through Instagram for 53 minutes per day. Instagram ads help businesses expand their reach massively.
If you do not know the power of Instagram ads, this article will help you to grow strategically. Let’s get started! Keep reading this piece of writing to learn about Instagram advertising, how it is leveraged for businesses, and how to create the first Instagram ads campaign.
What is Instagram Advertising?
Instagram advertising requires money that business owners use to grow their online presence. Instagram initially introduced ad placements to select businesses following Facebook’s successful launch in 2013. By late 2015, Instagram expanded its advertising platform to include all organizations. In the 2017 round, approximately 1 million advertisers used Instagram to gain maximum advantages.
Advantages of Advertising on Instagram
You are eager to know about the potential benefits of advertising on Instagram. Continue reading: the following section outlines the potential benefits of Instagram ads.
- Increase your brand’s following.
When businesses advertise their services using Instagram ads, you can easily increase your brand following by making your business easier to discover. When users share your posts, they go viral and reach a very large audience.
- Engage Your Followers
Most of the time, people stalk your social media account to know more about your work. In this regard, Instagram helps facilitate proper communication with your followers. You have the option to choose different types of Instagram ads to present your product in front of people better
- Low Instagram Ad Cost
Instagram is one of the most cost-effective platforms to run advertising and is relatively inexpensive compared to other platforms. When you start advertising on Instagram, it can be an economical option to get more traffic when it comes to marketing strategy.
- Strategic Approach to Targeting
Suppose you want to target a specific group of audience. Applying an innovative targeting approach can be helpful if you have a particular audience who are interstate in products and services.
How to Create Instagram Ads
The question now arises of how to become an advertiser on Instagram. You can create your Instagram feed ads inside the Facebook ads manager. To start Instagram advertising, log in to your Facebook ad account, go to Ads Manager, and gear up for a new paid campaign.
Step 1. Choose Your Ad Objective
In the first stage of creating Instagram ads, determine your campaign goals. In case your objectives do not make sense, like building a traffic ad for video, Facebook does support your ad.
Step 2. Name Your Instagram Ad Campaign
When you finalize the objectives, you have to give a name to your campaign. Through proper campaign names, you can easily track your ads with the ads manager. Moreover, you must select relevant categories that apply and specify a campaign description.
Step 3. Decide How to Design Your Ads
Now, you have to design your ads; you can choose an ad manager to design your ads. To create ads through an ad manager, you must upload all the necessary information, elements, images, call-to-action, and ad copy. Then, the ad manager will display different designs for you.
Step 4. Choose your Optimization and Delivery
Now, choose how you will be charged when you run ads.
Step 5. Define Your Ad Budget and Schedule
When you run ads on Instagram, you have complete control to decide how much budget is required.
Firstly, choose between a daily budget and a lifetime budget. Furthermore, you can choose a lifetime budget, and you can also select a specific schedule for your ads. Additionally, you can apply manual ads by selecting the times and days your ads will appear to your target audience.
Step 6. Target Your Audience
It’s time to finalize your target audience and optimize your Instagram advertising.
While deciding on your target audience, it helps you save money. It’s a great offer to truly understand the interests, demographics, and behavior of your brand’s target audience.
Step 7. Choose Your Ad Placements
Finally, you are here, where you will decide where to display your ad.
Step 8. Choose Your Instagram Ad Format
After completing the steps above, click the “Continue” icon to proceed to your ad creation dashboard. It is a place where you will add your content, write ad copy, and publish your ad
Here, use different formats that are available for you according to your ad objectives. Check out some ad Instagram ad formats:
Photo ads
Slideshow ads
Instagram video ads
Advertise Your Instagram Today
Are you ready to start your Instagram ads on your own? If you’re a beginner and want to generate more leads, let’s begin by following the step-by-step guide.
If you want to know more about Instagram trends to grow your overall Instagram strategy, read more about Instagram’s top trends.