Instagram carousel posts are one of the most engaging content formats that brands can leverage on the platform. Because a single picture is not enough to tell the whole story. Instagram carousel posts allow you to include multiple images or videos in a single post. Carousel in Instagram posts allow you to include multiple photos and videos in a single post.
However, carousel posts receive more interaction than single image posts. Over time, carousel posts have significantly seen a 16% increase in engagement. It will increase engagement rates compared to other post formats on Instagram.
Let’s discuss what carousel posts are and how to use them for an Instagram marketing strategy to grow your online business reach.
What Is a Carousel Post on Instagram?
The Instagram carousel is a post that uses up to 10 images; however, stay tuned. The platform has been testing carousel posts with 15 slides or more. People using Instagram on their phones can view carousel posts by swiping left, while those on a computer can click the arrow on the right side of the post to view more.
Moreover, you can include up to 20 photos in an carousel post. It is one of the good options for telling long stories or showcasing multiple items from a collection. By utilizing this feature, you can share snippets of an event around a specific theme. That’s why Carousel posts Instagram, great for grabbing attention and encouraging interaction. It’s no wonder they get more engagement than regular photo or video posts.
How to Make Carousel Post on Instagram
When you design the proper ideal image for posting, you have to start creating post. Follow the below-listed steps how to post a carousel on instagram:
Step 1. In the first step, open your Instagram account, click on the “+” icon in the middle of your mobile screen, and start a new post.
Step 2. Choose the option to make a new post
Step 3. Select the photo you desire to use as the first slide. Then click on the icon to add different images.
Step 4. To add more images and want to view how they should look. After uploading all photos, click on next.
Step 5. Just as you create a single image post, a new option appears that allows you to edit videos and photos. Additionally, utilize various features, such as stickers, trending music, and text overlays, to create eye-catching carousel posts. When you finish the editing, click on the “NEXT” button.
Step 6. To proceed further with a brief description of the carousel post. To create a perfect ig carousel post, include optimized captions that bring more engagement to your post. Furthermore, You should also include industry-relevant hashtags to increase your Instagram post’s visibility. At this stage, you have the option to tag people and add locations.
Step 7. Once you have perfectly organized your Instagram post, click the share button. Now, your shared Instagram carousel post will be visible to your audience.
Instagram Carousel Sizes And Specs
When you start making carousel posts, it’s important to ensure they look perfect on your profile. It’s essential to create a post with the ideal size and specifications. Instagram’s ideal ratio for creating carousel posts is 1:1. You have the choice to upload horizontal ratio (1.91:1) and vertical (4:5) media. However, during this entire process, one thing to keep in mind is that the size you choose for the first slide will also apply to all the other slides in the carousel.
However, to create a single image for Instagram should be 1080 x 1080 pixels. For video creation, you can select a minimum resolution of 600 x 600 pixels and a maximum resolution of 1080 x 1080.
Start Creating Carousel Posts
Recently, Instagram carousel posts have gotten more impressions and organic reach. Using a strategic approach, you can drive higher engagement and fulfill user intent more effectively. The visually appealing visuals allow users to continue swiping through posts that provide specific topic information.