Instagram is one of the social media platforms for millennials and Gen Z. Its video and photo sharing platform has over two billion monthly active users. According to the official resources, brands have started to use Instagram reels over single images. Meta-owned Instagram is more popular than other social media networks like Facebook. Since Facebook is a top-rated social media platform that directly competes with Instagram. Instagram offers video and photo sharing, such as stories, live streams, and reels. However, in recent times, Instagram reels have become one of the standout features of Instagram.
Instagram reels and their analytics go hand in hand. Let’s experience Instagram reel analytics and understand how we can benefit the most.
What is an Instagram Reel?
Instagram Reels is all about recording, uploading, editing, or combining pictures or videos to create short clips. The Instagram reel size must be 15,30, or a maximum of 90 seconds long. You can add effects, trending music, and voice-overs with Instagram reels. To create Instagram reels, you can use native editing tools or third-party apps.
How to see Instagram Reels analytics directly from the app
You must create an Instagram business account to access your Instagram reels analytics. If you are using a personal account, you can easily switch to a professional account.
Once you have shifted your Instagram account, there are two options to monitor the reels’ performance
- Monitor analytics for individual Instagram reels
- Track reels insight under overall account insights
Let’s talk about each method below:
Tracking Analytics for Individual Instagram Reels
If you want to know how to track analytics, which reel brings more followers? Tracking reel analytics presents you with which content format, topic, and format your audience is looking for.
Here are the simple steps needed to follow to find the insights:
1. Go to your Instagram account and click the reels icon to view your reels.
2. Select the specific reel for which you want to view analytics.
3. Click on View Insights at the bottom to see insights for a selected reel.
Moreover, you can tap on three dots (…) at the right corner of your selected reels and view insights by clicking the menu to view single reel analytics.
How to View Insights on an Instagram Overall Account
Comparatively, if you want to see a broad view of your reels’ performance on the platform, monitoring Instagram analytics under account insights is the way to go. It will show you stats about trends across all your content and measure overall engagement.
Let’s get access to the overall Instagram account data:
1. Open your Instagram profile, click on the hamburger menu in the top right corner.
2. Tap on Insights to see your account analytics dashboard.
3. Move forward to scroll down to the shared reels section.
4. Click on reels to view metrics for all your uploaded Instagram videos. You can customize the filter and period, or pin your videos by newest, lowest, or highest.
Note:
Moreover, you can open your professional dashboard directly from your Instagram profile. Click on the shared reels and select a reel to view the same insights.
Why its Crucial to Monitor Instagram Reel Analytics?
Monitoring Instagram reel statistics is crucial to understanding the content type you focus on while posting on Instagram. Recently, most Instagram users have prioritized reel posting instead of carousel posts. In contrast, others try to use live streams.
In addition, tracking every Instagram post gives you insights into its content performance, likes, comments, post reach, and followers’ activities.
Why is it important to view Instagram reel analytics? Here, we will discuss why you should view reel insights.
1. Get an Understanding of Audience Behaviour
Views ig reels analytics is important to Instagram growth because it helps you to understand the users’ needs and their behavior toward reels content. It will give you information about the audience’s behaviours, providing a sense of understanding regarding the viewers’ reaction to the content. Social media marketers who are well-versed in what people like in their content try to focus on pinpointing and growing exponentially on the platform
2. Get Insights: What Type of Reels Perform Well
Another benefit of view insights on Instagram is analyzing what type of reels perform well. Moreover, reel insights help you determine which reels outperform and how people react to your reel video. Once you understand how reels outperform and why Instagram’s audience likes your specific reels, you can easily create the most trending content to get more clicks on your website.
3. Develop Understanding About Popular Reels
Clearing out Instagram analytics allows you to deeply understand your content performance, which will help you create better content for the future. Furthermore, avid Instagram users are always interested in working for them, which is only possible when a content creator can access Instagram analytics.
Conclusion
To cut the long story short, Instagram reel analytics are crucial to growing your business on Instagram. Tracking reel performance provides insightful information that helps you create winning reel content. Additionally, growing rapidly on Instagram is only luck. It’s all about deeply understanding analytics and using previous data to refine your strategy. Monitor your reel stats and make the most of your Instagram reel analytics.