Over time, Instagram reels have become a game changer for online businesses and brands, and this approach engages the users, provoking them to purchase. In this perspective, if you are going to make Instagram reels, you have to consider that one of the critical factors is that the reel looks good. The bite-sized reels look eye-catching compared to the static videos while delivering higher engagement with a minimum time phase. Moreover, around 46% of brands realize their potential. So if you want to know about the Instagram reels length. So you are at the right place. This article will provide information to make it a more entertaining reel and grab the users’ attention.
Instagram Reels Length Guide
The Instagram reels size can be 15 seconds or 3 minutes long. In the past, Instagram reels length were limited to 90 seconds until the Instagram algorithm increased the reel length in January 20225. It happens at the demand of content creators because they said 90 seconds is too short. Instagram offers you a built-in exclusive tool. Using these editing tools, you can easily trim, pull clips, and merge to make a perfect and unique reel. You have to try different durations to find what keeps your audience engaged while losing their interest while watching.
How to Upload Longer Instagram Reels?
Yes, sure, you can easily upload long, short Instagram reels by following the below-listed steps below:
- Launch the Instagram app, log in to your account, click the + icon, and choose post.
- Go to the phone gallery and select the video you want to upload.
- Click on the next button during the editing stage. You can edit your video by cutting and adding stickers, text, and voice-overs.
- Click on the arrow button in the top right corner of your mobile screen.
- Then click on the edit option to upload a cover image. You must also choose the video that will be shown on your profile grid.
- Hit the Enter key.
- You have the choice to add your video description and hashtags.
- Finally, tap Share. Now that your editing is complete, you can share it with your
How long should an Instagram Reel be?
The ideal length for an Instagram Reel depends mainly on your content goals.
When we talk about the ideal size of Instagram reels, it basically depends on how large your content is. To make it look, you have to make a 15 to 30-second reel that quickly provides your best results. It is the best way to deliver the good thing and get out before losing attention.
In comparison, you are intended to tell a brand story in the form of a tutorial and present something complicated. You have the option to extend your reel 60 to 90 seconds to engage users with quitting them. Some users have experience and said that reels longer than 90 seconds are not the favorite of Instagram users. According to the different resources, Instagram reels that are longer than 90 seconds may not reach as many people as shorter videos. So, social media marketers need to keep their video reels size less than 90 seconds to get the maximum target.
In addition, always try to leave your audience curious and looking for more. This will provoke them to learn more about your profile and binge-watch your other reels.
Instagram Reels Best Practices
Here are some of the Instagram reels‘ best practices that increase organic reach and engagement of your reels:
- Grab attention in the first seconds
The first few seconds of your reel are the making or breaking point. The best technique to draw viewers’ attention is a creative visual and an intriguing question. Studies reveal that the opening moments of videos determine whether someone is watching your video.
- Use trending music and hashtags.
Instagram trending music offers you an opportunity to get more clicks, likes, and comments on your video. Instagram algorithms always promote the best videos that ride the trend wave. To make your content visually more appealing, you should use relevant hashtags and attractive captions that bring a larger audience to your shared content.
- Incorporate clear call-to-actions.
Guide your audience on what step they should take next. Whether it’s following your profile, leaving comments, or sharing your reel. So you can say, a call to action not only helps you to drive traffic, but also increases engagement
- Optimize for mobile.
More than 70 percent of Instagram users watch reels on mobile phones. So, make your reels captivating for mobile users by following the 9:11 aspect ratio. Always try to ensure that no text or visuals get cropped by the Instagram interface. Mobile-friendly videos bring more views to your posted reels.
- Use Reels analytics to improve.
Track your Instagram account analytics to see the performance of posted reel view metrics such as likes, impressions, and engagement. The stats show what type of content and videos your audience likes, which can be useful for refining future strategy. It means you can easily evaluate what actually works to achieve the best results.
- Post consistently, but focus on quality.
Consistency is essential for growing your audience, but there is no need to sacrifice the quality of your videos. Posting regularly is not a big deal, but making your reel more engaging and reflecting your business will keep your audience engaged and eager for more.
Conclusion
In short, different reel durations can offer various content types. Your only focus should always be on providing high-quality content that your audience likes. Using appropriate reel lengths for other videos and evaluating their performance can allow you to refine your strategy and maximize this versatile feature on Instagram.