Instagram is one of the most popular social media platforms, with a monthly active user base of 3.07 billion. Instagram shopping feature that allows e-commerce brands of any size to make a shoppable, shareable Catalog of their product right on Instagram. However, Using Instagram shop, brands need to make a proper list of important products that are conveniently accessible through their Instagram profile.
Instagram online shopping stores make it convenient to sell your product and utilize it by potential customers also. One of the underrated benefits for users is to purchase directly on Instagram without checking or clicking through to finish the transaction on the brand’s website. Most e-commerce brands should not be the primary focus of your Instagram account. Because Instagram shops are only networks that focus on building long-term relationships and generating more leads over time.
Instagram shopping Features You Need to know
Tags
Instagram shopping tags are considered the most important way to find products. It also makes things easy for both buyers and sellers. In this way, you may increase the organic reach of your post by learning more or buying now from your Instagram feed.
Shop
Instagram online shops are customized stores that allow the customer to shop directly through their Instagram profile. Store category pages make it convenient for the users to discover and check all products.
Saved Products
The quality of the selected item lets users save your products for later if they are interested in buying. To keep products on your wishlist, click the save icon on any product within the Instagram app.
Checkout on Facebook or Instagram
The meta-native payment solutions allow buyers to complete purchases directly on Instagram without leaving the app. This option is only available for United States residents. In contrast, Instagram shops also enable market links to product detail pages.
How to Create an Instagram Live Shopping Store
Meet Instagram’s Eligibility Criteria
Creating an Instagram shop does not require a minimum number of followers. If you have several active users and maintain a strong presence, there is a chance you are good to go. However, basic eligibility requirements are given there :
- For instance, you have a business in one of the Instagram markets.
- Follow the platform’s merchant agreement and commerce policies.
- An active domain is crucial to set up, store, and sell products.
Switch To Your Instagram Professional Account
If your Instagram account is not business, you have to follow the below-listed steps:
- Go to the Instagram account settings.
- Tap on the Select “account option.”
- Switch to a professional account and follow the other important steps.
In addition, you can learn more about the whole process here; it only takes one or two minutes.
Connect Account To Facebook Page
If you are not actively promoting your business on Facebook or other platforms, your Instagram shop needs to be linked to a Facebook page. However, if you already set up your Facebook shop, you have to repeat the same process to build an Instagram shop online .
If you are a beginner and looking to manage an account, follow the mentioned steps:
Go to the edit profile option, choose the public business account information option, and then click on the page option. In the settings, click on the “page button.” Business owners are looking for your Instagram shop, an Instagram shop connected to, or create one.
Upload Your Product Catalog
Instagram shop settings provide an option to upload your products to your storefront—Facebook business manager integration with an e-commerce platform. The former option works best for uploading limited products manually one by one. This way, you can properly import your existing catalog into Instagram through integration with Shopify or Big Commerce.
Submit your Instagram shopping account for review.
When your Instagram shop catalog is set up, you have to submit your designed shop to install for review. This process may take a few days to complete, and it may require verifying ownership of your storefront domain.
Active Professional Shop and Get Started
Once your account is approved, the last step is to start selling your products in your shop.
- Go to the Instagram settings
- Click on the business
- Select shopping
- Select product catalog
- Click on done button, and you are good to go
Tips to Promote Your Instagram Shop Online
If you have set up your Instagram shop but your online storefront is not getting more practice, don’t worry. Instagram doesn’t flock to your product pages by accident. You have to follow a few strategies to promote your Instagram, make your store more attractive, and secure more leads.
Offer Instagram User Specific Promotions
When we talk about Instagram shopping, one of the significant challenges the merchants are facing is prospects run promotions exclusively to Instagram, such as :
Drops
Instagram launched a new feature to Instagram shopping called drops that allows you to create a sense of hype around your next product launch. You can browse the “Drops” tab within the Instagram shop tab to see which brands will release something more exciting. Shoppers can mark the calendar before your sale goes live.
Discount Deals
Don’t ignore the power of deals and promotions. For instance, Klean Beauty offers a 20 % flat-off as an incentive. Furthermore, how many first-time buyers avail of discounts prior to engaging with a new brand? This move achieves maximum benefits.
High-Quality Content
User-generated content is more valuable for e-commerce. It brings more opportunities to show your products in action. Moreover, using product tags is a game-changer deal in the context of social media e-commerce. Merchants must apply these rules to get more buzz and grab attention organically. An additional benefit of crafting user-generated content is that you can set up your Instagram shop items on your page.
Pay Attention to Your Product Visuals
To grow your businesses online, you can make your product photo pop as additional. Not all successful brands promote their products aesthetically. But following some unique ideas work best to draw more attention to your photos, such as:
- Use a bold and vibrant color combination
- Involve influencers and UGC when possible
- Focus on multiple angles via carousels
Conclusion:
From gaining brand awareness to growing traffic to your storefront and generating more leads, the benefits of using Instagram shops are a gateway to fast growth in the online market. Whether you want to build your online store or optimize the online presence you already established, the whole article covers complete information about the Instagram shop and its tricks. Moreover, the latest Instagram best practices to ensure your brand gets the attention it deserves on the Instagram