In the evolving social media landscape, Instagram Stories are gaining popularity and becoming one of the most effective social media strategies. No doubt, Instagram stories disappear after 24 hours, creating a fear of missing out.To this day, around 500 million avid Instagram users use Instagram Stories daily and spend an average of 32 minutes per day on Instagram.
Instagram algorithms are aware of the power of short-form content; that is why they roll out new features that allow users to interact with both new and existing followers. Moreover, from customized stickers to shoppable tags, there is a vast range of options for businesses to achieve their goals with Instagram Stories. If you want to know the best part? Instagram Stories enable you to gather quick responses on customer experiences and opinions. Moreover, Instagram stories are not a viable option for marketers to collect customer feedback, but it is still important to gather customer feedback. And when you are well-versed in Instagram stories, you can get strategic results.
Let’s explore how to collect customer feedback using Instagram Stories. Here are a few key ideas that can help you achieve better results:
Followers useYour Products with the Emoji Slider
Instagram introduced the emoji slider sticker as one of its interactive features for asking questions in a fun and engaging way. Before its launch, users were already 4 times more likely to respond to messages that included an emoji. Instagram slider sticker effectively leverages emotional appeal, allowing users to quickly and visually express their reactions. Additionally, you can use emoji sliders to share their view about your product.
Collect Feedback with Question Stickers
Suppose you are a brand owner and want to know about your customers’ desires and preferences. Instagram offers a variety of interactive stickers that let you collect more in-depth customer responses beyond simple yes or no answers. While it may take some time and effort to respond to these comments, followers are often eager to share their thoughts, especially if your questions are concise, clear, and engaging. This can allow meaningful conversations and strengthen your connection with your audience.
Test Your Followers with the Quiz Sticker
One of the other significant features to engage your followers and collect feedback is the quiz stickers. People are interested in quizzes because they attract followers, giving brands a valuable opportunity to leverage this feature for business purposes.
For instance, a famous brand created a quiz to test its followers’ choices. Furthermore, a brand can engage its audience by presenting 3 to 5 product options and asking them to choose their favorite. This is one of the simplest ways to gather quiz-style results and understand customer preferences.
Create Clickable Story Links
Suppose your Instagram account has reached 10k followers. In that case, there is a fantastic opportunity to make your Instagram marketing strategy a game-changer. With clickable Instagram Stories links, you can easily add URLs and direct followers to specific content within the app. Additionally, suppose you’re looking to gather Instagram customer feedback. In that case, these clickable links offer an excellent opportunity to guide your followers to customized online surveys.
Monitor Brand Mentions
Suppose you want to grow your brand presence and make your Instagram account more impactful. Why? According to the sources, approximately 45% of customers share their experiences with friends, whether good or bad. It means when customers share their experience about products on their Instagram accounts. Checking analytics of brand mentions is an excellent source for understanding users better, increasing customer satisfaction, and driving sales by 20-40%.
Final Words
Instagram Stories have an extensive range of features that enable companies to collect ig feedback about their potential customers in a unique and engaging way. If you are running a brand and want to understand customer needs and evaluate them to improve your product and service quality, and gain a competitive advantage over your competitors.