A text-based social media platform was launched by Meta in July 2023. It is integrated with Instagram for seamless sign-up and following contacts, and was initially hyped as a Twitter alternative. According to the resources, Threads has experienced rapid growth, with 300 million monthly active users. But what are threads on Instagram, and how does it work? Is it worth adding to use Instagram threads instead of X? And how is it beneficial to your social media strategy?
In this blog, we will discuss what Instagram Threads are and how they work. After reading this piece, you will get to know how to build an audience and get started with threads.
What is Instagram Threads?
Instagram Threads is a text-based social media app introduced for real-time community engagement. The Threads social media platform was launched as an alternative to Twitter (formerly known as X) and quickly established its own distinct identity. Your threads feed is made up of accounts you follow, suggested content from content creators, topics the threads algorithm thinks you will like, and custom feeds. Threads are linked to your Instagram feed. Instead of visual content, threads prioritize text-first interactions, making it an excellent place for conversations with your audience, live updates, trending discussions, and community engagement.
Why Should You Use Threads in 2025?
When IG Threads launched in July 2023, it broke a record by reaching 150 million downloads in six days. Most people consider Thread as an alternative to X and the best option for those seeking an alternative text-based platform. Instagram threads gained significant popularity following Twitter’s major changes under new ownership. When Elon Musk renamed the app from Twitter to X, many people thought the platform’s environment had changed. That is why people felt motivated to try out another alternative.
What are the Threads on Insta’s Exclusive Features
To meet users’ needs, threads have evolved and introduced new standout features, making it a popular standalone app.
Let’s uncover the top-rated feature the platform has made since its launch:
- Post Scheduling:
To save you time and maintain consistency, users can easily schedule posts directly within the app, allowing for better content management.
- Built-in Analytics:
Instagram threads can be accessed on both desktop and mobile, allowing users to track key metrics, including followers, impressions, and engagement rates.
- Enhanced Search and Trending Topics:
You can trial the advanced features, such as filters and AI-generated briefs for the latest topics, to provide concise overviews.
- Content Markup Tools:
This brand-new feature allows people to annotate Instagram posts with visual elements, such as arrows and highlighters, adding a unique touch to reshared content.
- Profile Topics:
One of the top-notch features of the threads is that you can add up to 10 topics to your profile. It will allow the new users to see your interests when they visit your profile. You can tag the relevant people in your posts, as posts with tagged topics tend to receive more views than those without.
How to Set Up an Instagram Threads Account in 6 Steps
To get the benefits from threads, if you already have an Instagram account. Whether you’re using a desktop or a mobile device, you can easily start within minutes.
Here’s a quick guide for beginners on how to sign up and get started with the Threads app in six simple steps:
Step 1: Download the App (or use the web version)
First, download the Threads app for free on both Android and iOS. Go to the Google Play Store and search for threads to download.
Step 2: Create an Account
The Thread is owned by Meta and linked to your existing Instagram account, so unlike other apps, you don’t need to sign up from scratch. You have the option to add a Threads account directly from your Instagram username.
Step 3. Fill Out Your Profile
You will now reach the Thread’s profile screen, where you need to fill in the information or import it from the Instagram bio and customize it for them. Furthermore, you can also add links to the website.
Step 4. Choose Your Privacy Settings
At this stage, you have two options to view. You can choose according to your priority:
Public profile: Anyone can view and interact with your content.
Private profile: only approved users can view and interact with your post
Step 5. Import the Accounts You Already Follow
As we know, threads are interlinked with Instagram, allowing you to gain advantages, such as the option to auto-follow the accounts you currently follow on Instagram.
Step 6. Agree to the Terms And Conditions
Instagram launches the thread, and the information from both will be used to personalize your ads. By joining threads, you accept the meta terms and conditions. You can click each link to review the specific policy guideline.
Conclusion
In short, threads are no longer just X competitors. It is gaining popularity and becoming the top interactive platform with new tools and monetization pathways. In 2025, Instagram threads will become potential players in the social media landscape, helping content creators, business owners, and everyday users achieve maximum post engagement. Learn more about Instagaram reels trials to get maximum enagagment.